“The fact that governments are paying – using taxpayers’ money – to attempt to manipulate the electorate – regardless of whether or not the methodologies used actually work – speaks volumes about government intentions, their lack of transparency, their disregard of citizens’ agency, their disdain for human rights, lack of respect for civil liberties and utter contempt for anything remotely resembling democratic accountability.”
I have already written an article about Cambridge Analytica, the commodification of voter decision making and the marketisation of democracy, along with previous articlesabout western government’s strategies for subverting democracy. I have also extensively criticised governments’ use of ‘behavioural economics‘, and the neuroliberal turn more generally.
Within the neoliberal framework, it seems that anything which may be commodified and marketised is, including our consummer preferences, Facebook likes, behaviours, emotions, subconscious, cognitive habits, perceptions and decisions. If companies like Cambridge Analytica could mine and sell our souls, they would do so in much they same way they did their own collective conscience. The CEO of Cambridge Analytica has been suspended, Alexander Nix, has been suspended. However, Nix is a symptom of a problem, rather than being the problem itself.
Cambridge Analytica is just the tip of a very dirty, subterranean iceberg. It’s worth keeping in…
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